Nieuwesteeg Michael | managing director of NVC Netherlands Packaging Centre

NVC (founded in 1953) is the association of companies addressing the activity of packaging throughout the supply chain of packaged products. The NVC membership, innovation projects, information services and education programme stimulate the continuous improvement of packaging. Please visit the NVC-website www.nvc.nl for more information, both in English and in Dutch. Before joining the NVC (1997) Michael was business unit manager within a major medical corporation with worldwide responsibility for the development, manufacturing and sales of intracorporeal medical microsensors in cardiology, urology and neurology. He worked as a member of scientific staff in semiconductor research at a large consumer-electronics and healthcare multinational before that. After graduating in Chemistry (Utrecht University, with honours) and Chemical Engineering (Twente University) he was editor-in-chief of a monthly popular-scientific magazine in The Netherlands for two years (1984-85). Michael is board member of the World Packaging Organisation (WPO), secretary of the European Packaging Institutes Consortium (EPIC) and chairman of the Netherlands Packaging Standardisation Committee. As member of the Convenors Action Group (CAG) within ISO he was closely involved in the development of the world standards on packaging and environment. He is currently closely involved in packaging as driver for e-commerce, new financing methods for packaging innovations and in more sustainable and effective ways of continuous business education in packaging (e.g. on-line).